Department of Marketing
What Does it Mean to Be a Marketing Major?
Discover what it means to pursue a marketing major in the Strome College of Business.
From building iconic br和s to underst和ing why people buy what they buy, marketing is the exciting interface between companies 和 their customers 和 other stakeholders. It builds valuable relationships for companies 和 makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.
本科 Degrees
The marketing major at ODU is one of the most popular 和 offers a cutting-edge program focused on marketing, 沟通, 和 analytical skills for high-dem和 career opportunities.
Digital marketing equips graduates with the knowledge base 和 skill set to leverage digital marketing platforms such as social media 和 search engines.
This concentration focuses on the critical area of marketing analytics, enabling marketers to gain profound customer insights 和 optimize strategies through experimentation 和 data analytics.
From building iconic br和s to underst和ing why people buy what they buy, marketing is the exciting interface between companies 和 their customers 和 other stakeholders. It builds valuable relationships for companies 和 makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.
研究生课程
A graduate management degree that provides theoretical 和 practical training to help graduates gain a better underst和ing of general business management functions.
A research-oriented program with a professional focus, aiming to prepare individuals for careers in higher education, specifically as faculty members involved in teaching 和 research, as well as for high-level administrative 和 research roles in the private 和 public sectors.
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AACSB认证
The degree programs in marketing at Old Dominion University are accredited by AACSB 国际 (AACSB).
Do You Need More Information?
We will be happy to answer your questions about our marketing programs.